Skittles Advert Feedback

Survey Results

Question 1: Was Skittles portrayed in a positive way? 

I was pleased with the responses to this question as it was clear that everyone who responded thought we had made skittles appealing and portrayed the brand in a positive way. This was good as it showed that if people viewed our advert they would be inclined to buy skittles. However a big part of our target audience was children and we couldn't get any responses from children so we can only assume from the responses we got that they would feel the same.




Question 3: Did the persona of Skittles come
                   across in the advert?


I was very pleased with the response to this advert as it showed that our main objective for the advert was successful as we were able to get the persona of skittles across in the advert. This was important to us because we wanted people to know what we were advertising and we wanted them to be able to be able to believe that this could be a real advert for skittles, which its clear they did. However there was one person who disagreed, which tells me it could have been more effective.





Question 4: How did the advert make you feel?

Most people who responded to this advert said that it made them feel happy, which was the general mood we were going for. There was even someone who said they thought it was magical, these set of results are positive however there was one person who responded saying it made them feel sad, this was not a positive result as it was not our intention to make people feel sad however as only one person out of 9 said that I feel that it was not the majority of peoples opinion or thoughts on the advert. So overall I think this still was a good response to our advert.






Question 5: Did you like the concept of the advert?


This was really helpful as we were worried that the concept of the advert might not come across however I can see from the responses to this question that this clearly wasn't the case. Which is a really good thing as it proves our doubts wrong and tells us that they liked the basic idea of the advert.








Question 6: Was the story line clear in the advert?


The responses to this question were mixed as although 6 people said it was clear a third of the people we asked said it didn't. This means perhaps if we reviewed the advert again we would see that maybe the story line of the advert could be clearer. I could see how people that have never seen the advert before maybe confused with the transitions into the 'Skittles World'. However the majority of people said that it was clear.





Question 7: Did you feel like the music helped to
                   create the atmosphere?


Again the responses to this were helpful as I chose the soundtrack and wasn't sure if it would work with the advert. But this shows that my suspicions were wrong and that everyone who responded thought that the music did help create the atmosphere.









Question 8: Was the duration of the advert too long?


This aspect of the aspect was one that we were unsure of when it came to editing. Weren't sure how long to make our advert we new the maximum and minimum it had to be but weren't sure what the ideal length for our target audience was. These results tell us that although those who responded weren't our exact target audience they still felt it wasn't too long. I can see why some felt it was too long though as maybe some people have shorter attention spans and thats something we should think about next time.



Question 9: Did you feel like the advert followed
                   the 12 Principles of Animation?

These responses were very positive as every who answered said they felt as though we followed the 12 Principles of Animation. However no one specified what principles specifically we used or which we didn't and should of done etc. So it is hard to know how well people thought we incorporated all of them.

Interview Results 

Interview of the 6 year old:


What did you like about the advert? I liked the boy and the background of sky.
How did the advert make you feel? It made me feel happy.
What didn't you like about the advert? Nothing.
Tell me about the advert: The boy walked up and sat on a bench and got skittles from his pocket which                                he started eating. He lay on a towel with stuff moving around. Then there was a blanket over him and it finished.

Interview of the 4 year old:

What did you like about the advert? I liked the end bit where the boy said something.
How did he advert make you feel? Good.
What didn't you like about the advert? I didn't like it when he ate something.
Tell me about the advert: The boy ate something and then he's in bed he lies down and shuts his eyes then opens it.

Evaluation: 

The interview took place with two children around the ages of our key demographic, to get the truest responses. They both seemed to show that they enjoyed the advert saying it made them 'feel happy' and 'good'. They also both seemed be able to remember the advert quite clearly, which shows that it wasn't to confusing for our target audience.

Advert Comparison

Existing Skittles Advert: https://www.youtube.com/watch?v=YyLJMejwj5Y

This advert used by skittles is based around a simple idea, and directly includes the product in the advert, as everything he touches turns into skittles. This advert works well because of the humorous concept, that everything someone touches turns into skittles. It is also a very light hatred advert as well, one that would be appealing to children as they would find it funny when he breaks his desk etc.
I think that it is this humorous element that appeals to children, which is also present in our skittles advert as we show our person travelling through a world that is cartoon like and comedic.
However a main difference between this advert and the one we made is that the existing skittles advert focusses on skittles being a great product, so much so that people think its awesome that someone can turn anything into skittles and our advert focusses more on the effects, or rather how skittles make you feel so our advert would perhaps be used when the skittles brand was first starting out to try and entice people to try skittles. And then the existing advert is good as it builds on the idea that everyone already knows what skittles are and how good they are.

Overall, after analysing the existing skittles advert I feel that our advert follows a similar suit I could defiantly see it fitting in to the skittles brand and being an advert that they would show.

Research Report

Research Report by mgm4000330

Production Schedule

Production Plan by mgm4000330

Location Recce

Location Recce by mgm4000330

Release Form

Release Form by mgm4000330

Copyright Statement

Statement of Copyright

Copyright law is a legal concept that is used to protect original work and grant the creator of it exclusive right to its use and distribution usually for a specific length of time, and receive compensation for their work. Generally the “right to copy” determines who may: be credited for the work, decide who may adapt the work to other forms, who may perform the work and who may financially benefit from it. It is a form of intellectual property like the patent, the trademark etc. applicable to any expressible form of an idea or information.

In my project I have already considered and thought about copyright laws and that is why when it came to choosing a music track for my advert I chose one that was un-copyrighted off the site mobygratis.com. I have discovered a potential issue within my project is that I shall clearly be showing of the brand ‘Vans’ thought my advert and this a copyrighted brand as are their products.

However in this case this will not infringe with copyright law as my project is for coursework therefore it is used for educational purposes only.

Budget

Budget by mgm4000330

Risk Assessment

Risk Assessment by mgm4000330

BCAP Code Statement

Pinterest Folder

Pinterest Folder

Foley sounds animation

For this task we were shown an existing animation called 'Paper' we were then given the task to create our own Foley sounds to go along to this short film, in groups.

We started by watching the film individually and made a list of everything in it that we thought we needed to and should make a sound for. We then made a final list with input form everyone in the group.

Then we had to start recording these sounds. We were able to make the most of these sounds from within the class room, which meant it was not as difficult as we thought, although we did have to get everyone quiet while we recorded our sounds on the Tascam. Which proved harder than we anticipated!

We soon realised that just recording short sound effects would mean that we would have big gaps of complete silence, which is un realistic to life and also sounds weird. So we had to record about 2 minuets of people being silent in the room and just the sounds of the room, this didn't work to well however as there were people coming and going and you could also here people talking in the corridor opposite.

Then we had to edit these sounds and put them against the video footage in final cut. This took some time as the short film is quite long, because of this we decided to have it end earlier than in the original, but I think this was a good decision as it made ours different to the original. However we could of cut down on editing time if we had used better recording techniques. As for example when recording things such as the scream, the footsteps, the sighs etc. we could have made the sound effects along to the film meaning that they were all in time with the movements of the character. Also we could have recorded the Foley sounds in the order that they happened in the animation, this would have cut down on the time it took to find the sounds that went with the corresponding action. Alternatively we could have also said allowed what sound we were recording this would have also cut down on the time it took to find them.

However overall I am pleased with how our version of 'Paper' turned out, especially considering it was our first time experimenting and creating Foley sounds.

Mouse Lip Syncing Animation

We were given the task to create a character, we choose a mouse, and a phrase to record and put along to the images of the mouse. We choose to use and existing recording of 'Morgan Freeman'.

To show the mouth moving in what was suppose to be real moth movements we had pictures of different mouth formations that are made when different sounds are spoken. To do this we had work out all the phonetic sounds that made up our phrase 'I am Morethan Freeman, thank you for listening.'

After we discovered which mouth formations we needed we had to cut these out and label them (to remember which letter they represented) and then put them over the drawing of the mouse and take pictures of  each of the mouths on the mouse. Then we were able to upload them to the computer and put them in to final cut where we could edit the image along to the recording. This didn't work terribly well as we didn't think about how each sound and moth movement are made for different lengths of time. Where as we just put all the images for the same duration this is why it does not sync up 100% correctly.

However this was our first try and I think if we did this again we could get a better final video.

Treatment

Treatment

Vans shoes help people come together.

The advert opens with a shot of cut up pieces of vans shoes lying on a plain coloured floor. The track ‘Rotator’ from mobygratis.com plays throughout. Using stop motion animation the pieces move along the floor gradually joining together until they form a complete pair of vans.

Next we see a mans feet going into each shoe, once the shoes are on his feet he begins to walk with the camera still focusing only on the shoes. As the shoes walk along we see him step onto a skateboard and then camera follows him as he skates along, still focusing on the shoes. Suddenly the skateboard is stopped by another shoe belonging to a young women. The camera then zooms out to show a long shot of the girl and boy facing each other and smiling. The screen fades to black and the vans logo appears along with the words VANS. COME TOGHETHER.

Vans are young, cool and fun. They’re associated with skateboarding and indie music. I will try and use all these aspects in my advert by choosing an indie track and showing people skateboarding.

The concept of my advert is that just as the pieces of shoe come together, the people wearing the shoes come together. I think this advert will work as the concept will appeal to young people – it’s an aspirational advert. I think the music will fit well as its upbeat and joyful, which should make the advert fun. I will be using stop motion so will incorporate small object animation as well as pixilation techniques.

The audience will mainly see the shoes and the journey they go through, the style will be very much the camera following the shoes and how they bring people together. The characters will look like very ‘trendy’ ‘well styled’ young people and the settings will be urban. There will be skateboarding sound effects and for music the song ‘rotator’ from mobygratis.com.

The target audience for this advert will be young people, primarily teenagers but including people in there 20s and 30s. I think the idea of you being able to meet people and come together will appeal to my target audience. Also the idea of when you wear vans you have fun and can skate around etc will be appealing to young people.

Soundtrack Plan

Production: Vans Advert

Soundtrack Plan

Sound	Description	Use	Production
SFX/Voices/Music	What it should sound like	Explain where and when you will use it in your animation	Explain specifically where or how you will source the sound
Pieces of shoe scattering.	Should sound like small objects moving on a hard surface.	I will use this sound in my first scene when the shoe comes together.	I will create the sound by recording my fingers tapping on a table.
Shoes walking along the pavement.	It should sound like shoes hitting the pavement.	I will use this in shot 2 when the actor is wearing the shoes down the street.	I will create the sound by recording someone walking on the spot.
Skateboarding.	It should sound like someone skateboarding on a road.	I will use this in shot 3 when the actor first begins to skateboard.	I will record the sound of a skateboard being ridden down the street.
Skateboarding into distance.	It should sound like someone skating on a road and getting further away.	I will use this for shot 3 when the actor skates further away from camera.	I will record some skating away from me and I will not move.
Skateboard stopping.	It should sound as if a skateboard has had to stop suddenly	I will use this in shot 4 when the girl stops the skateboard with her shoe.	I will record someone stopping skateboard with a shoe.
Song: Rotator	Rocky, happy, fun	Throughout entire advert fading in out and different points	I will download it at: www.mobygratis.com

Storyboard

Storyboard

Research Plan Presentation

Vans Research Plan from maxmattacks

Animators: Burton, Aardman and Brothers Quay

Tim Burton

Tim Burton was born in 1958 on the 25 August in California. In his early life Burton used to make short animation films using 'crude stop motion animation techniques', and made his first recognisable film when he was 13 years old. 

Burton studied at Burbank High School however didn't do to well at school so then later moved on to California Institute of the Arts to study character animation.  After Burbank he attended and later graduated from CalArts in Santa Clarita, California in 1979. During this time he made a short film 'The Stalk of the Celery' this film attracted to the attention of Walt Disney's production company who hired him as an animator. 

In 1984 Burton released one of his first live action film shorts Frankenweenie, it was filmed in black and white and resulted in Burton being fired from Disney. Disney said the reason for Burton being fired was that he was "spending the company's resources on doing a film that would be too dark and scary for children to see."

With this event Tim Burton took the opportunity to peruse his dream to make a feature film, so he approached Griffin Dunne to direct the black comedy 'After Hours'. After this success Burton moved on to other projects such as 'Bettle Juice' and 'Batman' (1989)

During the 1990's Burton had succes with many films as a director and sometimes as a co-writer these films were 'Edward Scissorhands', 'Mars Attacks!' and 'Sleepy Hollow' and more. More recently Burton has directed such films as 'Planet of the Apes' and 'Sweeney Todd'.


Aardman 

Aardman is a British animation company that is famous for their stop motion animations; these are usually Claymation’s there most well known ones include Wallace and Gromit, Chicken Run and many more.

Aardman was founded Peter Lord and David Sproxton and are still there the main heads of the company. Before 1997 Aardman one they’re first Oscar for the short film Creature Comforts.

The first full-length feature film that Aardman created was Chicken Run, for which they joined up with DreamWorks, however this wasn’t released till June 23^rd 2000 although being in post production since 1997.

Aardman signed a deal with Dream Works to make 4 films in an estimated 12 years. The films they made in these twelve years were Chicken Run, Wallace and Gromit, The Tortoise and the Hare and there first computer animated film Flushed away. 

The Brothers Quay

The Brothers Quay were twin brothers, Stephen and Timothy, who were born in 1947. The brothers are recognised for being two of the most influential stop-motion animators of all time. They both attended the Philadelphia College of Art where they studied illustration this lead them to further their education and experience at the Royal College of Art, in London, England.


At the Royal College of Art is where the brothers made their first short films, which unfortunately were damaged beyond repair meaning that no copy still exists. However there work at the college was not all in vain as it was here they met Keith Griffiths, a fellow student at the college. The Brothers and Griffiths went on the work together and create Koninck Studios, which is based in Southwark, London to this day.

The brothers' are influenced by a tradition of Eastern European animation, They have a unique and creepy animation style that is instantly recognizable. The Brothers and best known for their film "Street of Crocodiles": http://www.youtube.com/watch?v=EgqmXK1pf7Y

The brothers have also directed some TV commercials for companies such as: MTV, Nikon, Slurpee. In 2012 the Brothers were honored with a career retrospective gallery exhibition at the Museum of Modern Art in New York.

Stephen Quay describes him and his brothers work as "dark fairy tales with elements of grotesquery and the pathological." While his brother Timothy Quay adds "We set them in a twilight world, midway between sleep and wakefulness." This dark, surreal style of animation is a rarity in the world of animation and has therefore influenced the likes of Tim Burton and Terry Gilliam. Gilliam recently selected the brothers film "Street of Crocodiles" as one of the ten best animated films of all time.